Top 5 Lash Artist Struggles & How to Fix Them

5 minute read

When you first started, you probably thought being a lash artist was all about applying lashes — simple, right? But soon you realise there’s so much more to it. Especially if you’re self-employed, you’re not just a lash artist... you’re a full-on small business owner. That means juggling clients, supplies, timing, marketing, and sometimes even staff!

From chatting with our Lash Jungle community, we’ve rounded up the top 5 struggles lash artists face — and how to tackle them like a pro.

Lash Jungle Supplies

The Cost of Lash Supplies

Struggle: You want the best products for your clients, but premium lash supplies can add up quickly. And if you’ve ever tried to save with “cheap” lash products, you already know how that ends. 🙈

Solutions:

Plan ahead & stocktake regularly.
Do a monthly or bi-monthly stocktake to avoid last-minute express orders and duplicate trays. Lash Jungle offers free shipping for Aussie orders over $200 and bulk discounts, so it pays to plan.

Use discounts & reward programs.
Stick with a brand that rewards you! Lash Jungle’s loyalty program gives points for re-orders, social tags, and reviews.

Keep receipts for tax time.
Lash supplies are tax-deductible! Learn more in our guide: Tax Time Tips for Lash Artists: Maximising Your Return

Gaining New Clients

Every lash artist remembers the early days — empty calendars and endless self-doubt. But getting clients doesn’t have to be scary!

How to Grow Your Lash Business

Here’s how to gain more lash clients:

Carry business cards everywhere. Hand them out at coffee shops, salons, or even the gym.

Join local Facebook groups. Especially mum or community groups — they’re full of potential clients.

Offer model sets. Build your portfolio, confidence, and content at the same time.

Stay active on social media. Consistency and creativity beat follower count! Make sure your Instagram bio includes your location, services, and booking link.

Reward loyalty & referrals. Offer $$$ off for referrals or “6th infill free” loyalty cards.

List your business profile on Google. Reviews help boost local visibility.

Collaborate with nearby salons. Team up for giveaways or referral swaps.

Learn more: Booked & Busy: Your Guide to Growing a Lash Client Base

Taking Too Long on Lash Sets

Speed comes with experience, but there are a few hacks to help you get faster without compromising quality.

Cut Down Lashing Time

Pro tips for faster sets:

Keep your lash setup tidy and tools close by.

Invest in bright, even lash lighting.

Choose a faster-drying lash adhesive (that suits your pace).

Try premade fans or promade fans.

Try superbonder.

Client reminders:

Arrive with clean lashes and on time.

Suggest ‘Silent appointments’, which can help both of you stay focused.

Read the full guide: Tips to Speed Up Your Lash Sets

Poor Lash Retention

Few things sting more than a “my lashes all fell off!” message from a client. 😩

Lash Retention Checklist

Your Lash Retention Checklist:

Monitor temperature & humidity (use a hygrometer).

Match your glue to your speed and environment.

Shake and replace glue regularly. (every 15-20 minutes)

Clean natural lashes before every set.

Check base attachment & isolation.

Avoid heavy extensions that strain natural lashes.

Teach clients proper lash aftercare.

Dive deeper: The Ultimate Guide to Maximising Lash Retention

Finding & Hiring Staff

Thinking of growing your lash business? Hiring your first staff member is a big step — but also a game changer.

Hiring Staff Members

When to consider hiring:

You’re fully booked for weeks or months.

You have unused salon space.

You’re ready to scale beyond solo work.

You’re craving a team environment.

Before you hire:

Decide between full-time, part-time, or commission-based roles.

Learn payroll basics, including leave and super.

Do interviews, test lash skills, and check references.

It’s not easy, but finding the right person can free up your time and take your business to new heights.

Read a guide to hiring employees by the Australian Government!

Final Thoughts

Being a lash artist is so much more than just applying lashes — it’s about creativity, consistency, and constant learning. Every challenge is a lesson that helps you grow, both as an artist and a business owner.

So next time things feel tough, remember: you’ve got this!
And when it comes to reliable lash supplies — you know where to find us. 😉